Lu Lu

Profile Picture of Lu Lu

Lu Lu

  • School of Sport, Tourism and Hospitality Management

    • Sport, Tourism and Hospitality Management

      • Associate Professor

ResearchGate: ResearchGate

Google Scholar: Google Scholar

Courses Taught

Number

Name

Level

STHM 3420

International/Domestic Travel Immersion Experience

Undergraduate

STHM 4496

Global and Ethical Issues in Experience Industry

Undergraduate

THE 2251

Food and Beverage Management

Undergraduate

THM 3325

Food and Beverage Management

Undergraduate

THM 4398

Contemporary Issues in Tourism, Hospitality and Event Management

Undergraduate

Selected Publications

Recent

  • Cai, R., Leung, X.Y., & Lu, L. (2026). When the Future Feels Closer Than the Past: An Experimental Research of Nostalgia Versus Forestalgia in Destination Ads. Journal of Hospitality & Tourism Research, 50(2), 225-241. SAGE Publications. doi: 10.1177/10963480241305764.

  • Zhang, T., Lu, L., Chi, O.H., Lu, C., & Cobanoglu, C. (2025). Smart Service Interactional Experience for Family Travelers: Scale Development and Validation. Journal of Hospitality & Tourism Research, 49(4), 667-687. SAGE Publications. doi: 10.1177/10963480231226085.

  • Jia, S.J., Chi, O.H., Martinez, S.D., & Lu, L. (2025). When “Old” Meets “New”: Unlocking the Future of Innovative Technology Implementation in Heritage Tourism. Journal of Hospitality & Tourism Research, 49(3), 640-661. SAGE Publications. doi: 10.1177/10963480231205767.

  • Lee, W. & Lu, L. (2025). Lined Up? Examining a “Waiting Line” Effect in Technology-Enabled Restaurant Menu Ordering. Journal of Hospitality & Tourism Research, 49(3), 433-448. SAGE Publications. doi: 10.1177/10963480231211741.

  • Lee, W. & Lu, L. (2025). Good Theories Predict: Unveiling the Untapped Potential of “Necessity” Theorizing. Journal of Hospitality & Tourism Research, 49(2), 219-234. SAGE Publications. doi: 10.1177/10963480231188666.

  • Cicek, M., Gursoy, D., & Lu, L. (2025). Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk. Journal of Hospitality Marketing & Management, 34(1), 1-23. Informa UK Limited. doi: 10.1080/19368623.2024.2368040.

  • Miao, L., Baker, M., Hughes, K., Kim, S., Lu, L., Singal, M., & Young, C. (2022). LAUNCH OF THE JHTR FEATURED SECTION "INSIGHT & FORESIGHT": INSPIRE "HOMEGROWN" THEORIZING IN HOSPITALITY AND TOURISM RESEARCH. JOURNAL of HOSPITALITY & TOURISM RESEARCH, 46(6), 1087-1095. 10.1177/10963480221104406

  • Lu, L., Lee, L., Wu, L., & Li, X.R. (2022). Healing the pain: does COVID-19 isolation drive intentions to seek travel and hospitality experiences? JOURNAL of HOSPITALITY MARKETING & MANAGEMENT, 31(5), 620-639. 10.1080/19368623.2022.2029726

  • Hanks, L., Line, N., Dogru, T., & Lu, L. (2022). Saving Local Restaurants: The Impact of Altruism, Self-Enhancement, and Affiliation on Restaurant Customers' EWOM Behavior. JOURNAL of HOSPITALITY & TOURISM RESEARCH. 10.1177/10963480221092704

  • Lu, L. & Cai, R. (2022). Healthy, But Say It Out Loud? The Messaging Effect on Restaurants' Healthy Food Promotion. JOURNAL of HOSPITALITY & TOURISM RESEARCH. 10.1177/10963480221087965

  • Leung, X.Y., Wang, X., Levitt, J.A., & Lu, L. (2022). Cocreating food experience "delivered" from iconic local restaurants. INTERNATIONAL JOURNAL of CONTEMPORARY HOSPITALITY MANAGEMENT. 10.1108/IJCHM-07-2021-0954

  • Chi, C., Ouyang, Z., Lu, L., & Zou, R. (2021). Drinking “Green”: What Drives Organic Wine Consumption in an Emerging Wine Market. Cornell Hospitality Quarterly, 62(4), 516-534. doi: 10.1177/1938965520943193.

  • Lu, L. (2021). Service interactions in the new light of hospitality. Boston Hospitality Review.

  • Lu, L., Neale, N., Line, N., & Bonn, M. (2021). Improving Data Quality Using Amazon Mechanical Turk Through Platform Setup. Cornell Hospitality Quarterly. doi: 10.1177/19389655211025475.

  • Lu, L., Zhang, P., & Zhang, T. (2021). Leveraging “human-likeness” of robotic service at restaurants. International Journal of Hospitality Management, 94. doi: 10.1016/j.ijhm.2020.102823.

  • Pan, L., Lu, L., & Zhang, T. (2021). Destination gender: Scale development and cross-cultural validation. Tourism Management, 83. doi: 10.1016/j.tourman.2020.104225.

  • Garmaroudi, S.A., King, C., & Lu, L. (2021). Social servicescape's impact on customer perceptions of the hospitality brand – The role of branded social cues. International Journal of Hospitality Management, 93. doi: 10.1016/j.ijhm.2020.102774.

  • Zhou, X., Funk, D., Lu, L., & Kunkel, T. (2021). Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption. Journal of Sport Management, 35(1), 81-93. doi: 10.1123/JSM.2019-0358.