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Marketing Major

Bachelor of Business Administration in Marketing

Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.

Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include

  • Consumer Insights,
  • Digital Marketing,
  • Retailing and
  • Sales Force Effectiveness.

Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.

Classes & Curriculum

Marketing majors study psychology, economics and statistics to understand the basics of marketing. Some of the required courses include

  • Consumer and Buyer Behavior,
  • Customer Data Analytics,
  • International Marketing,
  • Marketing Research, and
  • Marketing Strategy.

Learn more about the Bachelor of Business Administration in Marketing coursework.

Fox students discuss homework while working at a computer station.

Accelerated 3-year BBA

Motivated students can accelerate their BBA program to finish in three years. To find out more about completing your degree on an accelerated timeline, contact your advisor.

4+1 Master of Education

The 4+1 Master of Education (MEd) program is designed for students who are interested in pursuing a Master of Education while completing the Marketing BBA program requirements.

After completion of the programs, students earn a BBA degree and an MEd in

  • Business, Computers and Information Technology; or
  • Marketing Education.

They also earn a Commonwealth of Pennsylvania Instructional I Teaching Certificate in one of these specializations. For more information, please contact

Linda C. Jones, the program coordinator for the 4+1 Master of Education program.
Phone: 215-204-8011
Email:

Related Graduate Degrees

Related Graduate Certificates

Tuition & Fees

In keeping with Temple’s commitment to access and affordability, the Bachelor of Business Administration offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. You can view the full Cost of Attendance breakdown on the Student Financial Services website.

These tuition costs apply to the 2025–2026 academic year.

Pennsylvania resident: $24,456.00 per year
Out-of-state: $44,400.00 per year

Our Academic Advisors

The Center for Undergraduate Advising in the Fox School of Business is dedicated to helping students navigate their academics and make informed decisions about their career paths.

See a full list of undergraduate academic advisors.

Peer Advising

The Center for Undergraduate Advising also offers peer advising at the Main Campus location. Undergraduate peer advisors offer the perspective of an upper-level student and assist by sharing their knowledge and personal tips for academic success.

Program Contact

For more information about your degree program, contact the faculty below.

Kate Markowitz is the director of enrollment management for undergraduate students.
Phone: 215-204-4892
Email:

Tom Carney is the assistant director of undergraduate enrollment.
Phone: 215-204-5424
Email:  

Claudia Bereshnyi is the assistant director of transfer, veteran and online BBA recruitment and the contact for both incoming transfer students and those interested in an online BBA.
Phone: 215-204-4100
Email:

Student Clubs & Organizations

Marketing majors join the American Marketing Association to launch their professional network in marketing and build career-ready skills. This robust student professional organization is open to all majors and offers opportunity to

  • consult on real-world accounts,
  • hear from experts in the field through a professional speaker series,
  • meet leaders in the local industry and tour their offices,
  • participate in career development workshops,
  • socialize with other marketing majors at association events, and
  • volunteer in the community.

The following clubs and organizations also give students insight into a variety of career paths in marketing.

Global Immersions

Broaden your understanding of global economies and business practices by taking advantage of the various study abroad options and opportunities for learning beyond Temple’s Main Campus in Philadelphia through Global Immersion Programs.

Temple administers several programs around the world, including campus sites in Rome, Japan and Spain, faculty-led summer programs and exchange programs in Europe and Asia. Interested students may also participate in approved programs organized by study abroad organizations or other U.S. universities, or apply directly to an accredited institution overseas. Temple’s Education Abroad office provides information on approved programs, and advisors can work with you to determine which program might provide the best fit.

Learn more about study away options.

Temple Exchange Programs

Through reciprocal exchange agreements with the following universities, Temple students can exchange places with students for a semester or academic year. Some programs require sufficient proficiency in the host country language to participate.

  • China: Hong Kong Baptist University
  • Korea: Ewha Womans University, Yonsei University, Sogang University
  • Taiwan: National Taiwan University

Learn more about Temple exchange programs (PDF).

Accreditation

The Fox School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The school has maintained AACSB accreditation since 1934.

Additional Program Information