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Sports Media Major

Bachelor of Arts in Sports Media

Turn your passion for sports into a career with the Bachelor of Arts in Sports Media in the Lew Klein College of Media and Communication at Temple University. Students in this interdisciplinary 124-credit undergraduate major gain the foundational and professional expertise necessary to work in the fields of journalism, advertising, public relations, broadcasting, media and communication through designated sports media courses offered across Klein College. 

Klein College is one of the largest and most comprehensive media and communication colleges in the country. The Sports Media program is specifically tailored to offer you a clear and structured path for your courses and learning experiences, with support that ensures you are well-prepared for your future in sports media.  

Why study sports media at Klein College? 

  • Real-world opportunities: As a student at Klein, you are encouraged to explore internships directly related to sports media and gain experience in the field before you graduate. Additionally, the Sports Media program focuses on opportunities across all levels of sports, including amateur, high school, college and professional teams.

  • One-of-a-kind career experiences: In this program, you will participate in tailored learning experiences, such as the Sports Media Summit hosted by the Claire Smith Center for Sports Media at Klein. These events provide direct industry connections and mentorship opportunities.

  • Faculty expertise: Klein College faculty are leading experts in their fields. They bring to the classroom professional, relevant, evidence-based and practical knowledge and experience in media and communication. Sports media faculty work closely with students and professionals to ensure students are well-versed in the theoretical frameworks of the industry and able to recognize the nuances of a fast-paced, evolving sports media landscape. Their connections with industry professionals and deep knowledge of the field mean students have direct access to relevant insights and professional opportunities.

  • Tailored curriculum: The major’s curriculum is designed to address learning experiences and outcomes specific to the field. It comprises courses in advertising, communication, public relations, production, performance and journalism, as well as a required sports media internship course, Sports Media Learning Experience.

  • Location: Klein College is on Temple’s Main Campus in Philadelphia, the fourth-largest media market in the country and home to professional sports teams including the Eagles, Flyers, Phillies and 76ers. Students have many opportunities to get insider views of the sports media field in Philadelphia and beyond before graduating. Learn more about living in Philadelphia as a Klein College student.

  • Alumni network: The college has a vast yet close-knit community of alumni with successful careers in sports writing, sports casting, media relations, content creations, radio, broadcast news and more.  

Learning Outcomes

  • Foundational knowledge: You will gain a broad understanding of the sports media industry, including its history. 
  • Inclusion and equity: The curriculum focuses on a critical understanding of equity and inclusion in sports media, such as coverage of women in sports, the intersection of race and religion in sports, the influence of social class, and the coverage of LGBTQIA+ issues and athletes with disabilities in sports. 
  • Communication: Students will gain proficiency in writing and communicating about sports. 
  • Critical analysis: As part of the curriculum, students will develop a portfolio of sports media that spans articles, websites, broadcasting reels of printed articles, multimedia websites, and projects examining the influence and coverage of a variety of sports. 
  • Global perspective: You will form a deep understanding of the differences between sports and the differences in sports coverage across multiple countries and cultures. 
  • Performance skills: Sports broadcasting courses are designed to provide students with experience in presenting fact-based reporting on air with TUTV, Temple Update, OwlSports Update and/or professional internships. 
  • Presentation skills: You will develop strong reporting and presentation skills in broadcasting, print, public relations or advertising. 

Claire Smith Sports Media Center 

Students in the Sports Media program will gain real-world experience in the field through Klein College’s Claire Smith Sports Media Center, a one-of-a-kind, world-class academic center. Named after renowned alum Claire Smith, KLN ’79, the center focuses on the next generation of sports professionals by emphasizing the teaching, training and research of the areas of sports journalism, advertising, public relations and production. Learn more about the Claire Smith Sports Media Center. 

Sports Media Summit

Klein College hosts the annual Sports Media Summit. The event features sports celebrity athletes and journalists, and attendees can connect with top leaders in sports media working in Philadelphia and across the country.  

a professional photo of breland moore standing on a playing field

Breland Moore ’14, ’22

Fox 29 Sports Anchor

Breland Moore, a Klein graduate and Temple 30 Under 30 awardee, is a Fox 29 sports anchor. While a student, Breland worked with ESPN and traveled the country for various tournaments and bowls. She also worked with OwlSports Update and completed an internship with the Philadelphia Flyers.

Learn More About Breland

Classes & Curriculum 

The Bachelor of Arts in Sports Media can be completed over four years of continuous study. The curriculum includes sports media foundation and core courses as well as courses specific to each focus area (Sports Media Production and Performance, Sports Communication, and Sports Journalism). Learn more about focus area courses.

Courses offered as part of this degree program include the following. 

  • Sports Writing

  • Sports Media Relations

  • The Influence of Sports Media on Modern Society

  • Sports Media Learning Experience 

Learn more about the Sports Media Major curriculum.

Related Graduate Degrees

Tuition & Fees

In keeping with Temple’s commitment to access and affordability, the Bachelor of Arts offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. You can view the full Cost of Attendance breakdown on the Student Financial Services website.

These tuition costs apply to the 2025–2026 academic year.

Pennsylvania resident: $21,360.00 per year
Out-of-state: $37,032.00 per year

Our Academic Advisors

Kisha Hence is the academic advisor and assistant program director for the Sports Media Major. 
Phone: 215-204-6603 
Email:   

Our academic advisor will help you stay on track to graduate and ensure you remain on a clear professional path. 

Walk-in advising is available in the first two weeks of the semester for students who need assistance with any registration issues. 

Express advising is available for students throughout the rest of the semester. Advisors answer routine questions in 15-minute sessions. 

For more in-depth, personalized assistance, students may make appointments. To schedule an appointment or ask a question, contact our advising office. 
Phone: 215-204-5273 
Email:  

You can also contact the advising office through TUportal under the Klein College tab. 

The Klein Advising Office, which serves all Klein majors, is located at the following address. 

Student Affairs/Advising 
Annenberg Hall, Room 9 
2020 N. 13th St. 
Philadelphia, PA 19122 

Program Contact

Lauren Bullock is the director and assistant professor of instruction for the Sports Media Major. 
Phone: 215-204-2248 
Email:  

Student Clubs & Organizations

Joining a student organization can affect your career and college experience in meaningful ways. Not only will you learn how to work with a team, you’ll also gain access to exciting projects, peer support and valuable networking opportunities. Below are examples of student clubs and organizations that can help you excel as a student in the Sports Media program. 

  • Sports Media Society for Women promotes and increases diversity in sports media through internships and scholarships, mentoring initiatives, and networking events. 

Learn more about student clubs and organizations available to Sports Media Major students. 

Study Away

Take on new challenges, experiences and viewpoints in an array of academic settings in the U.S. or around the world, through the Sports Media Major’s Global Opportunities programs. 

You have the option of studying or interning in more than 20 destinations in the U.S. and around the world, including Dublin, Los Angeles and more. 

These study away programs are designed to not only enhance your marketability in the global workplace, but also to increase your cultural capital and support your personal growth. 

Questions? 
Representatives from our Global Opportunities office are available to answer any questions you may have.  
Phone: 215-204-2354 
Email:  

Our Global Opportunities programs create leaders in media and communication by providing opportunities to study and work while experiencing life in influential urban centers worldwide. 

Accreditation

Temple University’s departments and programs are accredited by the Middle States Commission on Higher Education. 

Additional Program Information